I’ve written 40+ white papers.* Why does that matter? Because a white paper is a big, expensive, and important project. Good white papers can help generate leads for years. Poorly executed white papers waste money and everyone’s time. Your clients’. Yours. And your SMEs’ and reviewers’.
- Step 1: A bullet-proof project brief
- Step 2: Discovery
- Step 3: Outline
- Step 4: Full drafts
- Step 5: Layout/finalization
White paper types
Product or solution backgrounder
Optional add ons
Supporting blog post(s)
Social media blurbs (Twitter, LinkedIn, Facebook)
* Conservative estimate based on four white papers a year for at least 10 years. The actual number is likely higher.
Bring your prospects inside your IoT solution experience.
Yes, on some level, case studies are about how your solution helped a client. But what’s equally important is that prospects see a little of themselves in a case study.
That means it’s important to dig down beyond boilerplate challenges and pain points, and really understand the unique technical hurdle or business issue you helped a client overcome, in addition to any important industry-related considerations that drove them toward your solution. I can do that.
I also understand how important it is to make the case study process as easy and pleasant as possible on your clients. My process helps ensure that they have a good experience.
Step 1: Kickoff
Step 2: Discovery/question development
Step 3: Client call
Step 4: Drafts
Step 5: Layout/finalization
Optional add ons
Social media blurbs
Mini case studies for inclusion in brochures and other deliverables
Case study types
Technical (2- or 4-page formats)
Business (2- or 4-page formats)