White Paper Process
Step 1: A bullet-proof project brief
First, we’ll discuss:
- Your goals, including how you plan to use the paper and what it needs to accomplish.
- Your audience, to ensure we are properly focused and speaking to the right people at the right level.
- What’s happening in the marketplace that warrants a white paper on the topic.
- What background you can provide and who can provide SME input.
- Who will lay out the paper and design graphics.
- Potential project hurdles.
- Preferred style and formats.
Based on our discussion, I will put together a detailed project brief that summarizes:
- Key points from above.
- Recommended format and length.
(I can also work from your brief, making recommendations as needed.)
Step 2: Discovery
- I review all available background and develop questions for our first call.
- We set up an initial call with key SMEs and stakeholders to explore the paper topic.
- Add calls as needed.
Step 3: Outline
- I will develop a detailed outline that includes three working title options and all proposed sections of the paper.
- We make sure that key stakeholders believe the paper will resonate with readers and that we’re not missing any critical points.
Step 4: Full drafts
- I carefully consider the feedback from SMEs and stakeholders, ask clarifying questions as needed and put together a full draft.
- Three rounds of revisions included.
Step 5: Layout/finalization
- Once we have signoff from all SMEs and stakeholders, we hand off the paper to the designer.
- I am available to discuss concepts in the paper in support of good design.
- I will continue to review and edit the paper for up to two rounds of layout without additional charges.
Terms: To reduce the risks of working with a new writer, I bill1/3 of the total project fee in advance, 1/3 after the first draft, and the final 1/3 upon completion. I want us both to be proud of the work we complete together, so I strive for 100% satisfaction on every paper.